A bubbly British voice enthusiastically exclaims, “Nothing beats a Jet2 holiday!”—followed by the beat drop of Jess Glynne’s “Hold My Hand”. If you’ve been anywhere near TikTok lately, you’ve probably heard that now-viral audio. It’s popping up everywhere, often alongside clips of chaotic, soggy, or hilariously disastrous summer trips.
But what is a Jet2 holiday, and how did this wholesome travel ad become a viral meme soundtrack? Here’s everything you need to know.
Where Did the ‘Nothing Beats a Jet2 Holiday’ Trend Come From?
The trending sound that’s dominating TikTok was pulled straight from a Jet2holidays commercial, a popular travel brand in the UK. (Fun fact: in the UK, “holiday” means “vacation.”)
The original ad debuted back in December 2022 and featured British singer Jess Glynne’s 2015 hit “Hold My Hand.” Over bright visuals of families enjoying the sunshine, a cheerful voiceover declares:
“Nothing beats a Jet2 holiday! Right now, you can save £50 per person — that’s £200 off for a family of four!”
The intent? Inspire wanderlust and drive bookings.
The result? A viral TikTok meme that no one saw coming.
How Are TikTok Creators Using the Jet2 Audio?
Irony, of course.
While the ad paints a picture of perfect family getaways, creators are using the audio to showcase the exact opposite—travel chaos, unexpected bloopers, and downright miserable moments.
Think:
- A flooded hotel bathroom
- A friend wiping out while paddleboarding
- A delayed flight or missed connection
- A shaky ferry ride that ends in someone falling overboard
Paired with the joyful slogan and pop beat, the contrast is chef’s kiss level hilarious.
One TikTok showing a wakeboarding mishap pulled in over 6 million likes, while another clip of a woman falling into water while exiting a boat got 1.6 million+ likes. Users just can’t get enough.
Even celebrities like Bethenny Frankel and DJ John Summit have joined in on the fun—proof that even luxury travelers aren’t immune to a good meme.
So, What Is a Jet2 Holiday Anyway?
Jet2holidays is the vacation booking arm of Jet2.com, a low-cost airline based in the UK. Their package holidays are all about affordability, convenience, and stress-free travel.
Here’s what’s usually included in a Jet2 holiday:
- Return flights with Jet2.com
- Hotel stay (with various board options)
- 22kg luggage allowance per traveler
- Airport-to-hotel transfers
- ATOL protection for peace of mind
Destinations span across Europe, including Spain, Portugal, Greece, Turkey, Italy, and more. Jet2 holidays are especially popular with UK families and budget-conscious travelers looking for reliable deals.
What Song Is Used in the Jet2 Ad?
The commercial is set to Jess Glynne’s “Hold My Hand”, a bright, energetic track released in 2015. The chorus is catchy, familiar, and—thanks to TikTok—suddenly everywhere again.
Interestingly, Glynne herself has embraced the meme moment. At recent concerts, fans have been heard shouting “Nothing beats a Jet2 holiday!” back at her while she sings the chorus. She even shared a 10-year anniversary post celebrating the song’s unlikely comeback, joking:
“Here’s to Jet2 blasting it in everyone’s ears!”
The Voice Behind the Viral Audio? Meet Zoë Lister
The now-famous line—“Nothing beats a Jet2 holiday!”—is delivered by British actress and voiceover artist Zoë Lister, known for her roles on UK television.
After the audio exploded online, Lister posted a video of herself dramatically reenacting the ad’s dialogue live on-air with DJ Chris Stark. TikTok users loved it.
Turns out, the mystery voice behind the summer’s biggest meme is in on the joke—and laughing with the rest of us.
What’s Jet2’s Reaction to the Meme?
Surprisingly, Jet2 didn’t try to fight the meme. In fact, they’ve embraced it.
The brand joined TikTok and started posting its own takes on the trend, even launching a giveaway for a £1,000 Jet2 holiday voucher to encourage more user engagement.
Rather than panic over the shift in tone, Jet2 recognized the massive brand exposure and leaned in with humor and authenticity—earning praise from both marketers and meme lovers alike.
Final Thoughts: From Ad to Anthem
What started as a cheerful travel ad has become one of summer 2025’s most unexpected internet hits.
While the original commercial aimed to inspire beachside bookings, its ironic twist has made it something even more valuable: a cultural moment.
For Jet2, this is a reminder that you can’t always control how the internet uses your content—but you can absolutely be part of the fun. And for the rest of us? It’s a perfect example of how even travel fails can become viral comedy gold… with the right soundtrack.
So next time your suitcase breaks, your hotel’s overbooked, or you get rained out at the beach—just remember:
“Nothing beats a Jet2 holiday!”
