Brian Johnson, popularly known as the Liver King, became a global sensation almost overnight, preaching the benefits of ancestral living. With a ripped physique, raw organ diet, and over-the-top social media stunts, he built an empire around primal lifestyle coaching and supplements. However, beneath the raw liver and six-pack abs was a reality far from ancestral purity — a reality that recently led to liver king arrest in Austin, a challenge to Joe Rogan, and a growing list of legal troubles.
In this article, we will explore:
- Who is the Liver King?
- How he became a controversial internet figure
- The Joe Rogan connection
- Details of the Liver King’s arrest
- Involvement of the Austin Police
- Public and legal fallout
- What’s next for the Liver King?
Who is the Liver King?
Brian Johnson, aka Liver King, is a Texas-based fitness influencer and entrepreneur. He skyrocketed to fame in 2021 by promoting the “Ancestral Tenets,” a set of primal principles rooted in supposed ancient lifestyles. His recommendations were unusual — eating raw liver, bull testicles, bone marrow, and engaging in barefoot walks, cold plunges, and intense workouts.
He claimed that his muscular physique and vitality were the direct results of this ancestral lifestyle, insisting he had never touched steroids. Millions followed him for his shocking routines and infectious energy. His supplement brand, Ancestral Supplements, reportedly made millions.
Building a Brand on Liver and Lies
Despite claiming to be “natty” (natural), Liver King’s extremely muscular physique raised eyebrows. Accusations of steroid use began swirling as early as 2021, with skeptics — including Joe Rogan — questioning the authenticity of his image.
In late 2022, leaked emails exposed the truth: Brian Johnson was spending over $11,000 per month on performance-enhancing drugs, including human growth hormone (HGH) and anabolic steroids. This revelation caused a major backlash.
Facing overwhelming scrutiny, Johnson issued a video apology admitting to steroid use and acknowledging that he lied to build a brand. He justified his deception by saying it was to help people who were struggling with depression and self-worth, hoping to lead them to the “Ancestral Way.”
Liver King vs Joe Rogan
The feud between Liver King and Joe Rogan has been a hot topic in the health and wellness community.
Joe Rogan, a former UFC commentator and host of the world’s most popular podcast, The Joe Rogan Experience, has been a long-time critic of fitness influencers who sell false hope. He called out Liver King multiple times for lying about steroid use, stating publicly:
“You can’t look like that eating just liver and lifting rocks.”
Liver King initially dismissed Rogan’s critiques but later admitted Rogan was right. In a bizarre turn, Liver King began posting videos directly addressing Rogan, challenging him to a one-on-one “manly duel”, which alarmed fans and critics alike.
Liver King Arrested in Austin: What Happened?
On June 24, 2025, the drama escalated when Liver King was arrested in Austin, Texas, by the Austin Police Department. The charge? Making a terroristic threat, classified as a Class B misdemeanor in Texas.
The Incident:
Liver King posted several unhinged videos online, wearing tactical gear and speaking aggressively about confronting Joe Rogan. He said:
“Joe Rogan, I’m calling you out. You’re the king of your kingdom. I’m coming. Let’s settle this like men.”
The nature of these videos led to serious concern from local authorities and Rogan’s legal team. The threats were interpreted as credible and intimidating, prompting Austin Police to intervene.
The Arrest:
According to witnesses and videos circulating online:
- Liver King was seen arriving in Austin in a tactical vest.
- He attempted to approach Rogan’s residence or podcast studio (exact location unclear).
- Police responded quickly and detained him on-site.
- He was booked into Travis County Jail and held on a $20,000 bond.
His arrest video — showing him handcuffed and escorted by police in front of shocked bystanders and family — went viral within hours.
Why Did the Austin Police Arrest Liver King?
The Austin Police Department acted swiftly under Texas Penal Code § 22.07, which defines a “terroristic threat” as a statement or action that causes fear of serious bodily harm or disruption of public services.
While Liver King’s threats may have been theatrical, the Austin Police didn’t take them lightly, especially considering his physical intimidation, prior steroid use, and unpredictable public behavior.
The department later released a statement:
“While individuals are free to express themselves, we have a duty to protect the public from credible threats that could incite violence or fear.”
This case is being reviewed by the Travis County District Attorney’s Office, and further charges may be filed depending on the investigation’s outcome.
The Fallout: What Does This Mean for Liver King?
1. Reputation Ruined
From a primal powerhouse to a disgraced influencer, Liver King’s credibility has been dismantled. Fans once inspired by his message now question his integrity, mental stability, and intentions.
2. Business Impact
His supplement brand is under scrutiny. With multiple customers calling for refunds and regulatory authorities watching closely, Ancestral Supplements could face lawsuits and loss of licenses.
3. Mental Health Concerns
Some fans and experts suggest Liver King’s erratic behavior points to deeper issues. A public figure going from steroid admission to public threats and arrest suggests a man possibly unraveling under pressure.
4. Legal Trouble
Depending on court proceedings, he could face jail time, fines, and restraining orders. If federal or interstate charges follow, the consequences could become even more serious.
Public Reaction: Mixed and Muddled
While many expressed disappointment or disgust, others were oddly supportive, claiming the Liver King was simply misunderstood or “playing a character.” Some conspiracy theorists argue it’s all a PR stunt for an upcoming Netflix sequel (following Untold: The Liver King).
One X (formerly Twitter) user wrote:
“This is WWE for the health bros. Liver King vs Joe Rogan? Next up: pay-per-view primal showdown!”
Another commented:
“This guy needs therapy, not followers.”
Liver King on Netflix: Fueling the Fire
The recently released Netflix documentary “Untold: The Liver King” chronicles Brian Johnson’s rise and steroid scandal. Released in May 2025, the documentary sheds light on his background, family, supplement empire, and carefully crafted online persona.
Some critics argue the documentary glamorizes his deception. Others say it was a much-needed exposé. Ironically, the film may have reignited Liver King’s ego and triggered his bizarre actions toward Rogan.
Joe Rogan’s Response
As of writing, Joe Rogan has not officially commented on the arrest. However, many anticipate he will address the issue on an upcoming episode of his podcast. Given Rogan’s history of blunt takes and large reach, his reaction could sway public opinion further against the Liver King.
Final Thoughts
The saga of Liver King, from primal icon to arrested provocateur, is a cautionary tale of social media fame, ego, and deception. What began as a movement to inspire “ancestral living” quickly mutated into a brand powered by lies, steroids, and unhinged ambition.
With Liver King arrested by Austin Police, his public threats to Joe Rogan, and mounting legal troubles, the path forward looks rocky at best. Whether he rebrands, vanishes, or returns more theatrically than ever, remains to be seen.
One thing is certain: the myth of the Liver King has been gutted.
